Even with 30 new EVs coming by 2025, Tesla and Elon Musk were still getting all the credit. So we got our own super villain to take over GM. A fictional company and CEO took over a real one for four days. It was another top Superbowl campaign and got people to look at GM in a whole new way.

brand activation / digital / social / broadcast

Case Study

Evil Takeover Superbowl Spot

Teasers

Social Content